Halley Bondy

Memoir of CEO Shellye Archambeau adapted to documentary. I wrote, directed, produced the full documentary as well as all marketing materials. For the full videobook, please contact me.

I wrote, directed, and produced the videobook adaptation of "Limitless Mind" by Jo Boaler for LIT Videobooks - as well as all marketing materials. For the full videobook, please contact me.

Trailer for "Crossing the Chasm" videobook on LIT Videobooks.

I wrote and produced the entire 1-hour videobook, the trailer, and all marketing materials.

Business website influencer Wes McDowell explains 7 must-haves for high conversion.

Hubspot's The Hustle YouTube series:
In the 1980s, Crazy Eddie was the biggest name in consumer electronics, beating out Best Buy. The chain was known for its outlandish ads, and eventually, for its unscrupulous CEO, Eddie Antar. Find out how Crazy Eddie rose to fame - before falling into a dizzying sea of fraud charges.

For Hubspot's The Hustle YouTube series:
Introverts are usually not the top picks when it comes to leading teams. Many of us prefer our leaders to be bold extroverts who thrive on networking. Not only is this unfair, but it’s also not great for business.

In this video, we’ll bust some myths about introverts, and explain why the quieter types are sometimes more effective leaders than their extroverted counterparts.

Wonderbox is a French company that creates experiential gifts. From spa days to helicopter rides and much more, their products offer a chance for gift-givers to think outside the box—and recipients to do things they never dreamed possible.
Wonderbox leveraged Spotify for a gift box advertising campaign not only to sell their wide variety of experiences, but also to improve brand awareness throughout France.
Media mix:
Brand vertical: E-Commerce
Objective: Brand Awareness
Target audience: Male...

An effective ad campaign contains multiple ad sets—or categories—with a few different ads in each one. This variation allows for broader reach, fine-tuned messaging, and more options to choose from.
Ad Studio has always enabled the creation of multiple ads and ad sets, but until now this was only possible across separate creation flows. With this feature, not only can you continue to choose your own ad creative, target audience, and format—you can also change these features around as much as ...

Content creator Eduard Fastovski is fascinated by ChatGPT. Whether he’s writing blogs, YouTube video scripts, or even code, Fastovski is hooked on the generative AI technology.
While the output is too erratic for full-on blog posts or major writing projects, he mostly uses the engine for ideas. “I’ve seen ChatGPT called ‘a calculator for words,’ and I really like this definition,” Fastovski said. “You have to provide the facts. Otherwise, it will make stuff up.”
While media outlets debate the...

The AI Art Shop is a veritable treasure trove of artwork ranging from lush Japanese paintings to colorful collage landscapes. Anyone can purchase these works on canvas or in print, all for a fraction of the cost of conventional pieces.
The London-based online shop is the first to widely market art made strictly by artificial intelligence (AI). Starting at just $120 for a smaller canvas piece, the collection is accessible to a wide audience, from collectors who don’t want to spend thousands on...

Tuesday marks Equal Pay Day, which symbolizes how far into the year women must work to earn what men earned in the previous year.
Right now, women are still only making 83 cents for every dollar earned by a man, and for the past 28 years, this number has remained fairly stagnant.
“A lot of people think that things have gotten better, but they haven’t. That’s why we first developed Equal Pay Day, when advocates, lawmakers and the general population can think about the wage gap and its impact o...

My husband, daughter and I have been living in Sunset Park, Brooklyn for three years. I love the area for its restaurants, community vibe, diversity and family friendliness. But after Tuesday’s tragic subway shooting during the rush-hour commute, my neighborhood may be altered for a long time — if not forever.
That morning, I dropped off my 4-year-old daughter, Robin, at school with the usual goodbyes. A few minutes later, she would be in pre-K lockdown while I drove to my workspace — right n...

Reporter Halley Bondy came upon an autobiography written by her grandfather, who she called Poppop. His life was astonishing: Poppop grew up in the grips of Nazi-occupied Czechoslovakia, escaping fascism to create a new life for his family. As part of his new life in America, Poppop brought over a semi-sweet braided bread called vanocka eaten every Christmas Eve. In Proof's holiday episode, an amazing story about family, war, escape, and a very special bread.
Proof will be back in January wit...