I'm an experienced writer, editor, and producer of all trades!
Great Entrepreneurs Podcast
I write episodic copy and social posts and produce videos for Market Insights Media's podcast, Great Entrepreneurs, and Growth Investment with RJ Lumba
PfizerWorld
I am writer and Editor for PfizerWorld, Pfizer's internal publication reaching all global employees
Unapologetically Ambitious by Shellye Archambeau
Memoir of CEO Shellye Archambeau adapted to documentary. I wrote, directed, produced the full documentary as well as all marketing materials. For the full videobook, please contact me.
Women and girls in Afghanistan are 'petrified.' This is what women's rights organizations are doing about it.
The Taliban has taken control of Afghanistan, plunging the nation into a humanitarian crisis that is particularly dangerous for the country’s 14 million women and girls.
“The speed at which this has happened was a great surprise. We’d been anticipating this, but we thought it would be a couple more weeks,” said Yasmeen Hassan, executive director of human rights organization Equality Now. “Huge amounts of work has been done in women’s rights, education and political participation. I think we’r...
#MeToo & You
I wrote a book for teens about consent, boundaries and sex abuse. Rated top book in social-emotional learning by the New York Public Library!
Masters of Scale with Reid Hoffman: The case for bootstrapping
I produced, booked, and wrote for the prestigious Masters of Scale podcast, hosted by LinkedIn cofounder Reid Hoffman.
Leiomy Maldonado Is The Wonder Woman Of Vogue
Originally produced video and photo for Oxygen's Very Real Series.
Breast pumping around Baghdad: How this NBC News correspondent and mom of 5 makes it all work
Business Culture
Courtney Kube, NBC News’ national security and Pentagon correspondent who is raising five boys, chats with Know Your Value about the motherhood-career juggle, dealing with mom guilt and more.
After giving birth to twin boys in 2014, NBC News’ national security and Pentagon correspondent Courtney Kube was determined to breastfeed them for a full year. That required some creativity because Kube travels regularly from her home in Washington D.C. to the Middle East.
For a year, K...
Videobook: Limitless Mind by Jo Boaler
I wrote, directed, and produced the videobook adaptation of "Limitless Mind" by Jo Boaler for LIT Videobooks - as well as all marketing materials. For the full videobook, please contact me.
Videobook: Crossing the Chasm by Geoffrey Moore
Trailer for "Crossing the Chasm" videobook on LIT Videobooks.
I wrote and produced the entire 1-hour videobook, the trailer, and all marketing materials.
The Perfect Website Checklist: 7 Must Haves
Business website influencer Wes McDowell explains 7 must-haves for high conversion.
Hubspot: The Popular Electronics Chain That Scammed America
Hubspot's The Hustle YouTube series:
In the 1980s, Crazy Eddie was the biggest name in consumer electronics, beating out Best Buy. The chain was known for its outlandish ads, and eventually, for its unscrupulous CEO, Eddie Antar. Find out how Crazy Eddie rose to fame - before falling into a dizzying sea of fraud charges.
Hubspot: Why Introverts Make Great Leaders
For Hubspot's The Hustle YouTube series:
Introverts are usually not the top picks when it comes to leading teams. Many of us prefer our leaders to be bold extroverts who thrive on networking. Not only is this unfair, but it’s also not great for business.
In this video, we’ll bust some myths about introverts, and explain why the quieter types are sometimes more effective leaders than their extroverted counterparts.
Wonderbox Case Study
Wonderbox is a French company that creates experiential gifts. From spa days to helicopter rides and much more, their products offer a chance for gift-givers to think outside the box—and recipients to do things they never dreamed possible.
Wonderbox leveraged Spotify for a gift box advertising campaign not only to sell their wide variety of experiences, but also to improve brand awareness throughout France.
Media mix:
Brand vertical: E-Commerce
Objective: Brand Awareness
Target audience: Male...
Spotify: Introducing Multiple Ad Campaign Creation
An effective ad campaign contains multiple ad sets—or categories—with a few different ads in each one. This variation allows for broader reach, fine-tuned messaging, and more options to choose from.
Ad Studio has always enabled the creation of multiple ads and ad sets, but until now this was only possible across separate creation flows. With this feature, not only can you continue to choose your own ad creative, target audience, and format—you can also change these features around as much as ...